About Us

Privacy Policy

This is the policy of App Fireworks Pty Ltd ACN 164 520 405(“AFW”) for dealing with personal information collected by our websites and mobile platforms from general visitors to our site (“Visitors”), users of our analytics software (“Licensees”) and their end users (“End Consumers”).

If you are viewing one of our websites in-order to sign up as a Licensee of our analytics software, on sign-up you will be requested to enter into an agreement with AFW (Agreement).  That Agreement may contain additional privacy disclosures and obligations.  If there is any inconsistency between the Agreement and this Privacy Policy, the Agreement prevails.

AFW is deeply committed to protecting the privacy of users.

Accordingly, we endeavour to adhere to all industry guidelines, and will continue to review and improve our privacy policy and procedures to ensure the safety and protection of personal information.

By visiting our site, or by using our analytics software, you acknowledge you have read and agree to the terms of this Policy.

Information Collected

There are several categories of information we collect -

Information Visitors or Licensees provide to us: this is collected if you provide us with information by filling out a form or signing up to a service. This may include your name and e-mail address.

Information collected from Visitors to our Site: We may recognize a unique cookie (see below) on your browser and use other standard http request information to optimise your experience on this site. If you would like more information about this practice and to know your choices about not having this non-personally-identifiable information used when visiting our site, please email support@appfireworks.com.

Information we get from Licensees use of our analytics software: in order to effectively provide our analytics software, we need to collect information about your use of this software. This is necessary to optimise your experience of our analytics software.

Information collected from End Consumers: Appfireworks analytics software which may be embedded in applications offered by our Licensees to their End Consumers may collect information from those End Consumers

All information collected from End Consumers using our analytics software is done by or on behalf the Licensee and may be stored by us on their behalf. Please review the privacy policy of the Licensee using our analytics software if you wish to know how they deal with your data.

Additionally, under our agreement with Licensee, we have access to End Consumer information collected and stored on their behalf in order to support the Licensee.  We may also have a license with the Licensee to use End Consumer data which they own, for other purposes.

Information collected from End Consumers may include details of their use of mobile applications. When end users access our services through a Licensee we may also receive other information including application and sdk version, device identifiers (android, idfa, mac), model or manufacture, platform identifiers plus the operating system version so that we can operate the services. 

We may also receive actual user events, errors, and standard web information such as ip address, user agent, locale and timezone of the user through any http requests received.

We may use persistent cookies in conjunction with our software or this site to collect the same information as described above where available.

How we deal with personal information

Visitors and Licensees’ Information

AFW collects information from Visitors and Licensees which is provided to us, so that we can:

  • communicate with them
  • deal with enquiries
  • provide you with information about our products and services
  • provide you with products and services
  • do other things that are related to your interactions with us and to facilitate our business operations.

If you do not provide the personal information AFW requests, we may not be able to provide our products and/or services or deal with your enquiry.  This may also limit your access to certain services and mobile applications.

Information of End Consumers

Appfireworks provides analysis of End Consumer data so that our Licensees can understand their product performance.  The data can be used to enable summaries, create reports, create demographic or customer segments and/or metrics against which our Licensees can analyse, assess and/or leverage their user base. The End Consumer data may also be aggregated and used as benchmark data in an anonymised way.

Disclosure and Transfer of Information

AFW will only disclose Visitor’s and Licensees’ personal information to our personnel, agents, related companies, affiliates, licensors, contractors, service providers and business partners (Affiliates) or as required by law.  Some of our Affiliates may be overseas.  If you provide us with your personal information, you consent to us transferring it to our Affiliates.

AFW and its affiliates may use End Consumer information which is licensed to us by our Licensees to provide, maintain, protect and improve offerings, to develop new ones, and to protect AFW, our affiliates and our customers. This information may also be used to offer End consumers tailored content.

Disclosure to Law Enforcement Agencies

AFW may be required to share information collected with law enforcement agencies. We will only do so to authorised government agencies where we are compelled to by law or if we believe they are acting in good faith and disclosure is necessary to comply with the law or to protect the interests of AFW, its affiliates or End Consumers.

Security & storage

AFW takes reasonable steps to protect all information which we hold from misuse, loss, from unauthorised access, modification or disclosure. All personal information is kept on secure servers and protected by firewall security systems to designed to keep all information secure and safe. Where we store information, we only store it for as long as necessary.

Cookies and other Local Storage identifiers

We may also collect and store information  locally on your device using mechanisms such as cookies, browser, web storage, application data caches or other local storage identifiers.

Third party cookies

Our third-party affiliates may place or recognize a unique cookie on your browser or device. These actions are not within the control of AFW and are governed by those third parties’ respective privacy policies.

Other information

We may receive anonymous or aggregated information from our business partners, their consumers, third parties, site or application visitors. This information may include, but is not limited to, visitor information, device information, demographic data, or other information related to our business operation.


You are entitled to gain access to the personal information we hold about you. To do so please contact us:


Attention: Privacy Officer

email: privacy@appfireworks.com

Other terms

We do not knowingly collect personal information from children under 13. If we learn that we have collected the personal information of a child under 13 we will take steps to delete the information as soon as possible.

We reserve the right to amend this policy at any time. The policy, as modified, shall appear on our mobile website; http://www.appfireworks.com/privacy.php