US leads list of countries for Highest Revenue Generating Apps

AppFireworks has scoured the leaderboards of your favorite apps; the results show that the United States has continued to rank top spot the most money spent on apps. Our analysis covers the market size of Apple App Store and Google Play, and dives into the relative market sizes per country too.
Summarized below are the key insights for the months of July/August 2013:


Total Revenue by Store:

Apple App Store: up 15%

Google Play: up 67%
Although Apple App Store generated 2x more revenue

Whilst revenue is growing for Android Developers, Apple continues to dominate as the platform of choice for app developers looking to cash in, with latest graph displaying Apple App Store generated 2x more revenue. Not only is developing on iOS a lot easier with a small range of iPhones/iPad devices out, approximately 6 – 8 different devices depending how far back a developer wants to go.


For Android, a developer has a choice of nearly 12,000 distinct Android devices they can develop for. The gap is of course closing as fragmentation is becoming more manageable with new tools being developed everyday solving the issues of porting and the growing number of usage data available, including Google’s very own stats providing transparency into which Android versions developers can target first.


Top Countries by Revenue:

  1. United States
  2. Japan
  3. South Korea
  4. United Kingdom
  5. Australia
  6. Germany
  7. Canada
  8. France
  9. Russia
  10. Italy


Looking deeper into the top countries by revenue shows a clear dominance by US, followed closely by Japan. While it may be of interest to launch a version of your app in Japanese, it is important to note that English is spoken primarily in three of the top five, and seven of the top 10 have 30% or greater of their population who speak English as a second language. When considering the language of your app, to reach the greatest number of revenue generating users, our recommendation would have to be English, Japanese and Korean.


Top Free Apps

Top Free iOS Apps:

  1. Despicable Me: Minion Rush
  2. Candy Crush Saga
  3. Google Maps
  4. Pet Rescue Saga
  5. Can You Escape

Top Free Google Play Apps:

  1. Facebook
  2. WhatsApp Messenger
  3. Despicable Me
  4. Candy Crush Saga
  5. Facebook Messenger

Top Paid Apps

Top Free iOS Apps:

  1. WhatsApp Messenger
  2. Minecraft – Pocket Edition
  3. Contra: Evolution
  4. Where’s My Mickey?
  5. Pimp Your Screen

Top Free iOS Apps:

  1. SwiftKey Keyboard
  2. Titanium Backup PRO Key root
  3. Minecraft – Pocket Edition
  4. Nova Launcher Prime
  5. Powerramp Full Version Unlocker


In terms of which category of apps, both for on freemium models with in-app purchases, and paid apps, gaming genre based apps continue to have an influential presence in the top app charts, across both iOS and Android. Whether you’re considering building the next awesome gaming app or any other genre, get ahead of the competition with AppFireworks’ powerful Lifetime Value (LTV) tool, allowing you to calculate user retention rates, user values and focus on growing your apps revenue.


AppFireworks also provides real-time marketplace comparisons, allowing you to check and compare the ranking of your app in the marketplace (iOS & Google Play) charts and directly compare similar apps using our advanced filtering techniques. To find out more visit

About AppFireworks
AppFireworks is a real-time mobile analytics and marketing service that provides a comprehensive platform for app developers. Using our platform, developers can access a multitude of analytical tools providing in-depth insights into app usage, user behavior and lifetime value. The AppFireworks platform is also an all-in-one install tracking solution, allowing developers to identify and optimize high performing marketing sources, as well as providing competitor analysis for various marketplaces.