Apple once again tops US smartphone vendor charts, increasing lead over Samsung. Android hits One Million Apps

For 6 months running, Apple is once again the top selling smartphone vendor in the United States between December and June. Apple’s iPhone captured 39.9% of a smartphone market of 142 million people, up 0.9% from the last measurement period, which was held in April. Samsung experienced marginal growth from 21.7% to 23.7%, with HTC, Motorola, and LG each experiencing declines. In December, Apple was estimated at 36.3% share and Samsung at 21.0%.


AppFireworks has also been following the latest stats on the number of apps across both iOS and Android. In July, Google announced that they reached the One Million App milestone, just getting ahead of iOS, where Apple’s CEO Tim Cook in June said it has hit 900,000 apps.


Microsoft recently also published their latest numbers for Window’s Mobile store, where since November of last year (7 months ago):

  • 52k+ app have been submitted with WP8 SDK
  • 102k+ new developers have registered with Windows Phone
  • 2.5x increase in daily app revenue
  • 200M monthly app downloads
  • 160k+ apps, with 191 markets and 50 different languages


During the quarter, here is how the top five smartphones OEMs fared:

Top Smartphone OEMs
3 Month Avg. Ending Jun. 2013 vs. 3 Month Avg. Ending Mar. 2013
Total U.S. Smartphone Subscribers Age 13+
Share (%) of Smartphone Subscribers
Mar-13 Jun-13 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Apple 39.0% 39.9% 0.9
Samsung 21.7% 23.7% 2.0
HTC 9.0% 8.5% -0.5
Motorola 8.5% 7.2% -1.3
LG 6.8% 6.6% -0.2

                   Source: comScore MobiLens


AppFireworks also investigated how the major mobile platforms performed globally, with the biggest news that Microsoft’s Windows Phone has overtaken Blackberry for the first time. Windows Phone has taken the number three spot with a 3.3% market share.

Worldwide smartphone sales to end users by operating system in 2Q13(thousands of units)
O/S 2Q ’13 units 2Q’13 market share % 2Q ’12 units 2Q ’12 share %
Android 177,898.2 79.0 98,664.0 64.2
iOS 31,899.7 14.2 28,935.0 18.8
Microsoft 7,407.6 3.3 4,039.1 2.6
BlackBerry 6,180.0 2.7 7,991.2 5.2
Bada 838.2 0.4 4,208.8 2.7
Symbian 630.8 0.3 9,071.5 5.9
Others 471.7 0.2 863.3 0.6
Total 225,326.2 100.0 153,772.9 100.0

                   Source: Gartner (August 2013)


The other interesting trend our AppFireworks analysts have observed is that whilst Google’s Android is still dominating the operating system share in the US, Apple’s market share continues to grow, increasing from 36.3% in December to 39.9% in June. Android’s market share experienced no change currently sitting at 52.0%. Android peaked at 53.4% in December 2012.

Top Smartphone Platforms
3 Month Avg. Ending Jun. 2013 vs. 3 Month Avg. Ending Mar. 2013
Total U.S. Smartphone Subscribers Age 13+
Share (%) of Smartphone Subscribers
Mar-13 Jun-13 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Android 52.0% 52.0% 0.0
Apple 39.0% 39.9% 0.9
BlackBerry 5.2% 4.4% -0.8
Microsoft 3.0% 3.1% 0.1
Symbian 0.5% 0.3% -0.2

                   Source: comScore MobiLens


AppFireworks expects this trend to continue, especially with the anticipated release of Apple’s new operating system iOS7 along with the rumored new iPhones 5S and 5C. Android is also launching a new OS, called Key Lime Pie, however no date has been set, although rumors indicate an October 2013 release to celebrate the 5th year anniversary of Android OS. The primary frustration for Android users continues to be that the new Android OS will only be available to users if they buy a new smartphone.


About AppFireworks

AppFireworks is a real-time mobile analytics and marketing service that provides a comprehensive platform for app developers. Using our platform, developers can access a multitude of analytical tools providing in-depth insights into app usage, user behavior and lifetime value. The AppFireworks platform is also an all-in-one install tracking solution, allowing developers to identify and optimize high performing marketing sources, as well as providing competitor analysis for various marketplaces.