Research

US leads list of countries for Highest Revenue Generating Apps

AppFireworks has scoured the leaderboards of your favorite apps; the results show that the United States has continued to rank top spot the most money spent on apps. Our analysis covers the market size of Apple App Store and Google Play, and dives into the relative market sizes per country too.
 
Summarized below are the key insights for the months of July/August 2013:

 

Total Revenue by Store:

Apple App Store: up 15%

Google Play: up 67%
Although Apple App Store generated 2x more revenue
 

 
Whilst revenue is growing for Android Developers, Apple continues to dominate as the platform of choice for app developers looking to cash in, with latest graph displaying Apple App Store generated 2x more revenue. Not only is developing on iOS a lot easier with a small range of iPhones/iPad devices out, approximately 6 – 8 different devices depending how far back a developer wants to go.

 

For Android, a developer has a choice of nearly 12,000 distinct Android devices they can develop for. The gap is of course closing as fragmentation is becoming more manageable with new tools being developed everyday solving the issues of porting and the growing number of usage data available, including Google’s very own stats providing transparency into which Android versions developers can target first.

 

Top Countries by Revenue:

  1. United States
  2. Japan
  3. South Korea
  4. United Kingdom
  5. Australia
  6. Germany
  7. Canada
  8. France
  9. Russia
  10. Italy

 

 
Looking deeper into the top countries by revenue shows a clear dominance by US, followed closely by Japan. While it may be of interest to launch a version of your app in Japanese, it is important to note that English is spoken primarily in three of the top five, and seven of the top 10 have 30% or greater of their population who speak English as a second language. When considering the language of your app, to reach the greatest number of revenue generating users, our recommendation would have to be English, Japanese and Korean.

 

Top Free Apps

Top Free iOS Apps:

  1. Despicable Me: Minion Rush
  2. Candy Crush Saga
  3. Google Maps
  4. Pet Rescue Saga
  5. Can You Escape

Top Free Google Play Apps:

  1. Facebook
  2. WhatsApp Messenger
  3. Despicable Me
  4. Candy Crush Saga
  5. Facebook Messenger

Top Paid Apps

Top Free iOS Apps:

  1. WhatsApp Messenger
  2. Minecraft – Pocket Edition
  3. Contra: Evolution
  4. Where’s My Mickey?
  5. Pimp Your Screen

Top Free iOS Apps:

  1. SwiftKey Keyboard
  2. Titanium Backup PRO Key root
  3. Minecraft – Pocket Edition
  4. Nova Launcher Prime
  5. Powerramp Full Version Unlocker

 

In terms of which category of apps, both for on freemium models with in-app purchases, and paid apps, gaming genre based apps continue to have an influential presence in the top app charts, across both iOS and Android. Whether you’re considering building the next awesome gaming app or any other genre, get ahead of the competition with AppFireworks’ powerful Lifetime Value (LTV) tool, allowing you to calculate user retention rates, user values and focus on growing your apps revenue.

 

AppFireworks also provides real-time marketplace comparisons, allowing you to check and compare the ranking of your app in the marketplace (iOS & Google Play) charts and directly compare similar apps using our advanced filtering techniques. To find out more visit appfireworks.com

 
About AppFireworks
AppFireworks is a real-time mobile analytics and marketing service that provides a comprehensive platform for app developers. Using our platform, developers can access a multitude of analytical tools providing in-depth insights into app usage, user behavior and lifetime value. The AppFireworks platform is also an all-in-one install tracking solution, allowing developers to identify and optimize high performing marketing sources, as well as providing competitor analysis for various marketplaces.

Apple once again tops US smartphone vendor charts, increasing lead over Samsung. Android hits One Million Apps

For 6 months running, Apple is once again the top selling smartphone vendor in the United States between December and June. Apple’s iPhone captured 39.9% of a smartphone market of 142 million people, up 0.9% from the last measurement period, which was held in April. Samsung experienced marginal growth from 21.7% to 23.7%, with HTC, Motorola, and LG each experiencing declines. In December, Apple was estimated at 36.3% share and Samsung at 21.0%.

 

AppFireworks has also been following the latest stats on the number of apps across both iOS and Android. In July, Google announced that they reached the One Million App milestone, just getting ahead of iOS, where Apple’s CEO Tim Cook in June said it has hit 900,000 apps.

 

Microsoft recently also published their latest numbers for Window’s Mobile store, where since November of last year (7 months ago):

  • 52k+ app have been submitted with WP8 SDK
  • 102k+ new developers have registered with Windows Phone
  • 2.5x increase in daily app revenue
  • 200M monthly app downloads
  • 160k+ apps, with 191 markets and 50 different languages

 

During the quarter, here is how the top five smartphones OEMs fared:

Top Smartphone OEMs
3 Month Avg. Ending Jun. 2013 vs. 3 Month Avg. Ending Mar. 2013
Total U.S. Smartphone Subscribers Age 13+
Share (%) of Smartphone Subscribers
Mar-13 Jun-13 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Apple 39.0% 39.9% 0.9
Samsung 21.7% 23.7% 2.0
HTC 9.0% 8.5% -0.5
Motorola 8.5% 7.2% -1.3
LG 6.8% 6.6% -0.2

                   Source: comScore MobiLens

 

AppFireworks also investigated how the major mobile platforms performed globally, with the biggest news that Microsoft’s Windows Phone has overtaken Blackberry for the first time. Windows Phone has taken the number three spot with a 3.3% market share.

Worldwide smartphone sales to end users by operating system in 2Q13(thousands of units)
O/S 2Q ’13 units 2Q’13 market share % 2Q ’12 units 2Q ’12 share %
Android 177,898.2 79.0 98,664.0 64.2
iOS 31,899.7 14.2 28,935.0 18.8
Microsoft 7,407.6 3.3 4,039.1 2.6
BlackBerry 6,180.0 2.7 7,991.2 5.2
Bada 838.2 0.4 4,208.8 2.7
Symbian 630.8 0.3 9,071.5 5.9
Others 471.7 0.2 863.3 0.6
Total 225,326.2 100.0 153,772.9 100.0

                   Source: Gartner (August 2013)

 

The other interesting trend our AppFireworks analysts have observed is that whilst Google’s Android is still dominating the operating system share in the US, Apple’s market share continues to grow, increasing from 36.3% in December to 39.9% in June. Android’s market share experienced no change currently sitting at 52.0%. Android peaked at 53.4% in December 2012.

Top Smartphone Platforms
3 Month Avg. Ending Jun. 2013 vs. 3 Month Avg. Ending Mar. 2013
Total U.S. Smartphone Subscribers Age 13+
Share (%) of Smartphone Subscribers
Mar-13 Jun-13 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Android 52.0% 52.0% 0.0
Apple 39.0% 39.9% 0.9
BlackBerry 5.2% 4.4% -0.8
Microsoft 3.0% 3.1% 0.1
Symbian 0.5% 0.3% -0.2

                   Source: comScore MobiLens

 

AppFireworks expects this trend to continue, especially with the anticipated release of Apple’s new operating system iOS7 along with the rumored new iPhones 5S and 5C. Android is also launching a new OS, called Key Lime Pie, however no date has been set, although rumors indicate an October 2013 release to celebrate the 5th year anniversary of Android OS. The primary frustration for Android users continues to be that the new Android OS will only be available to users if they buy a new smartphone.

 

About AppFireworks

AppFireworks is a real-time mobile analytics and marketing service that provides a comprehensive platform for app developers. Using our platform, developers can access a multitude of analytical tools providing in-depth insights into app usage, user behavior and lifetime value. The AppFireworks platform is also an all-in-one install tracking solution, allowing developers to identify and optimize high performing marketing sources, as well as providing competitor analysis for various marketplaces.